Software built for sport and fitness.
We build the platforms that sport and fitness organisations rely on, from premium gym chains to professional football clubs and motorsport operations. From member-facing apps to complex club management systems and sport-specific internal tooling, we deliver technically robust software that scales as you grow.
28M+
Bookings processed
ISO 27001
Information security certified
Cyber Essentials+
NCSC certified
Software for sport, from gym floor to the pit lane.
Talk Think Do was founded by Matt Hammond, who spent 11 years as Head of Architecture at Fitness First, one of the world's largest gym chains, before six years building race strategy, telemetry, and control system software in Formula 1. That depth of domain knowledge is rare in a software consultancy, and it shapes how we think about every sport and fitness project we take on.
Our most significant named client in this space is Third Space, London's leading luxury gym collection. We delivered a complete rebuild of their digital ecosystem on Azure, covering everything from member management to instructor tools and a new mobile app, delivering 99.99% uptime on a platform that had previously struggled to cope with demand. We also provided strategic technology leadership: interim CIO oversight, programme governance, and technology roadmap alignment as the network scaled across new London sites.
We have also delivered projects for organisations in football and motorsport. While we are not able to name these clients, the work has included bespoke internal tooling and data applications where the requirements are highly specific, commercially sensitive, and demanding in terms of both performance and security.
"We'd outgrown our off-the-shelf solution. Stability was a real issue: members couldn't always book classes, which was a crisis for us. Talk Think Do built something that scales with our ambitions, stable, flexible, and ready for the future."
Also worked with
- Football organisation (confidential)
- Motorsport organisation (confidential)
Where sport and fitness technology gets hard.
These are the problems we see repeatedly with gyms, health clubs, and fitness operators looking to level up their technology.
Off-the-shelf systems hit ceilings
Generic gym management software cannot adapt to a premium brand's specific workflows. When you grow beyond the constraints of a packaged product, a bespoke platform becomes the only viable path.
Member experience under pressure
When a member cannot book a class or the app crashes during peak morning hours, it damages the brand. Booking systems must be highly available and performant at the times that matter most.
Multi-site complexity
Managing schedules, staff, capacity, and member data across multiple sites, each with different layouts, classes, and operating rules, requires a platform built for that complexity from the start.
Integrating multiple data sources
Membership data, class schedules, instructor rotas, payment systems, and access control hardware all need to talk to each other in real time. Integration debt slows you down and creates member-facing errors.
Digital transformation strategy
Many sport and fitness operators have grown quickly without a coherent technology strategy. Aligning systems, teams, and roadmaps to support the next phase of growth requires senior technical leadership.
Mobile-first member expectations
Members expect a polished mobile experience that matches the quality of the club itself. Building and maintaining iOS and Android apps alongside a web platform is a significant ongoing investment.
What we build for sport and fitness.
Bespoke club management platforms
Custom-built systems replacing off-the-shelf gym software with platforms designed around your specific workflows, club types, and member journey.
Member-facing apps and portals
iOS, Android, and web applications that reflect your brand and give members a seamless experience from booking to check-in to progress tracking.
Booking and scheduling systems
High-availability class and facility booking built to handle peak demand without errors. Real-time capacity management across multiple sites.
Instructor and staff tools
Internal tooling for rota management, class attendance, PT client tracking, and operational reporting, all integrated with your member platform.
Data and analytics dashboards
Operational intelligence for site managers, commercial leaders, and executives. Occupancy trends, retention signals, revenue per visit, and more.
Technology strategy and leadership
Interim CTO or CIO support to define your technology roadmap, align your supplier landscape, and build an internal capability that can sustain growth.
Sport and fitness projects we have delivered.
Ready to build technology that scales with your ambition?
Tell us about your project. With hands-on experience at the top of the fitness industry and in Formula 1, we bring a level of domain knowledge you will not find at a general-purpose software agency.
or call 01202 375647