Steve Proehl

Steve Proehl is a Business Analyst at Talk Think Do, bringing over 30 years of professional experience to the bridge between client vision and technical delivery. He joined Talk Think Do in 2022 and applies his deep knowledge of EdTech, retail, and enterprise IT to help clients define requirements and shape solutions that truly work.

His background includes over two decades at BT (British Telecom), where he held roles in revenue assurance, collections, and billing operations. This time in large-scale enterprise environments gave Steve a strong appreciation of the complex, often competing priorities that technology projects must navigate.

Steve holds a Certificate in Business Analysis from the IIBA (International Institute of Business Analysis), along with certifications in Agile Foundations, Agile Development Practices, and Scrum. He is known at Talk Think Do for his clarity, practicality, and ability to help clients articulate what they really need from a piece of software.

Steve has a particular interest in how AI tools are changing the requirements process. He uses rapid prototyping and vibe coding tools to generate functional, clickable prototypes early in discovery, giving stakeholders something concrete to react to before a single line of production code is written. This approach compresses feedback loops, surfaces hidden assumptions, and reduces the risk of building the wrong thing. For Steve, tools like Replit, OpenAI Codex, and Claude are not just development accelerators: they are requirements validation tools.

On the Talk Think Do blog, Steve writes about business analysis, AI-assisted requirements gathering, rapid prototyping, and what it takes to make teams work together as one.