Third Space: Building Atlas, a Bespoke Back-End Platform for High-Volume Operations
Third Space is London’s premier luxury health club group, known for combining world-class fitness facilities with exceptional member experiences. Behind the scenes, running their clubs depends on a robust back-end platform to manage bookings, schedules, and operations across all locations.
The Challenge
Third Space’s existing back-end system was functional but not optimised for their evolving needs. It contained features that weren’t used, lacked the intuitive workflows their teams wanted, and had occasional outages that disrupted operations. With member expectations high and the business growing, Third Space needed a fully tailored, high-reliability platform that could handle significant booking volumes and adapt quickly to new requirements.
How We Helped
Talk Think Do was commissioned to design, build, and launch a new bespoke back-end platform, internally named Atlas, to serve as the operational hub for club management. Our work included:
- Discovery and architecture - defining requirements in partnership with Third Space operations and technical teams.
- Clean rebuild - developing a new cloud-native platform in Azure using .NET, SQL Server, and Redis, with a modular API layer to connect to their member and instructor apps, CRM, and booking systems.
- Data migration - moving live operational data to the new platform without disruption to day-to-day operations.
- Streamlined functionality - removing unused features while enhancing and simplifying tools for club staff.
- Single-release go-live - deploying the entire platform in one coordinated release, ensuring a seamless switchover for all users.
Outcomes & Impact
- Significant reduction in outages, providing consistent availability for operations and member services.
- A more intuitive system for internal teams, allowing faster training and fewer user errors.
- Supports a high-volume booking operation across all Third Space clubs, processing millions of transactions annually.
- Functionality now reflects actual operational needs, with the agility to deliver new features quickly.
Collaboration
Working closely with Third Space’s operational and technical teams, we ensured Atlas was tailored precisely to their business needs, delivering both high reliability and an intuitive user experience. Following the successful go-live, we provided a period of hypercare at no additional cost, rapidly resolving early issues to ensure uninterrupted operations. By transitioning into an ongoing application support partnership, Third Space gained a responsive helpdesk, continuous improvement through small change requests, and the assurance that their core operational platform will evolve in step with their business growth.
What This Means For You
When your organisation depends on a back-end platform to run daily operations, every outage and inefficiency matters. Talk Think Do designs and delivers robust, user-focused systems that can handle scale, reduce operational risk, and evolve with your business.
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