Enhancing Avios’ Customer Loyalty Scheme through Serverless Mobile Backend Innovation
Avios provides the loyalty platform for all IAG airlines, including British Airways (BA). Talk Think Do worked with Avios to create a customer loyalty app fit for the modern world.
The Problem
Frequent flyers expect to earn rewards for their loyalty. British Airways has established and maintained a reputation for customer excellence. Over the years, its most dedicated customers have been handsomely rewarded through loyalty initiatives, such as its Executive Club. But in the modern era of mobile apps, the loyalty game is changing, and organisations need to do more. Customer experience is an essential part of that.
To help improve customer experience, Avios was developing a new white-labelled consumer app for global airlines group IAG – beginning with a new mobile app for the British Airways Executive Club.
Operating as a fast-paced development team outside of IAG Group IT, Avios stumbled across several challenges. First, it was struggling to engage effectively with IAG Group’s security governance, leading to the Avios team being frequently denied access to key systems. Second, even when access was granted, legacy systems were often unreliable and performing poorly.
The Solution
In a consulting capacity, Talk Think Do were brought in to improve the solution architecture. We also helped Avios better understand the legacy system landscape and figure out how to work more productively within the IAG Group governance framework.
The end result was that we designed and built a serverless mobile backend, using AWS Lambda and a 4-tier mobile architecture. This provided the necessary isolation and resilience from backend system issues.
We also worked with iOS and Android developers to provide technical guidance and architectural support.
The Results
Loyalty is an important currency in modern business, where customers experience has become a critical differentiator.
Talk Think Do played a crucial role in helping Avios design and build the British Airways Executive Club rewards app.
We also helped Avios overcome the initial challenges of working with legacy systems and governance frameworks. This drastically improved Avios’ ability to work productively with the IAG Group.
More Success Stories
Third Space: Building Atlas, the digital foundation for London’s leading luxury gym collection
Third Space: Building Atlas, the digital foundation for London’s leading luxury gym collection The Challenge Third Space is London’s luxury health club collection that blend fitness, wellness, and hospitality. Members expect the best of everything: from spa treatments and personal training to technology. But behind the scenes, their existing third-party systems were struggling to keep…
Hachette Learning: Powering the Next Generation of Digital Assessment
Hachette Learning: Powering the Next Generation of Digital Assessment Hachette Learning (formerly Hodder Education) is a leading provider of learning resources, serving over 4,000 schools and regularly processing more than 3 million assessments each year for over 845,000 pupils. Their products span print and digital, supporting teachers worldwide with high-quality assessment and learning tools. The…
Third Space: Scaling Digital Ambitions with Strategic Technology Leadership
Third Space: Scaling Digital Ambitions with Strategic Technology Leadership Third Space runs London’s premier luxury health clubs, offering a “training for life” experience to hundreds of thousands of members across a growing network. To support its expansion, the brand needed a unified technology strategy and robust programme governance to align multiple digital and operational initiatives….