Enhancing Avios’ Customer Loyalty Scheme through Serverless Mobile Backend Innovation
Avios provides the loyalty platform for all IAG airlines, including British Airways (BA). Talk Think Do worked with Avios to create a customer loyalty app fit for the modern world.
Frequent flyers expect to earn rewards for their loyalty. British Airways has established and maintained a reputation for customer excellence. Over the years, its most dedicated customers have been handsomely rewarded through loyalty initiatives, such as its Executive Club. But in the modern era of mobile apps, the loyalty game is changing, and organisations need to do more. Customer experience is an essential part of that.
To help improve customer experience, Avios was developing a new white-labelled consumer app for global airlines group IAG – beginning with a new mobile app for the British Airways Executive Club.
Operating as a fast-paced development team outside of IAG Group IT, Avios stumbled across several challenges. First, it was struggling to engage effectively with IAG Group’s security governance, leading to the Avios team being frequently denied access to key systems. Second, even when access was granted, legacy systems were often unreliable and performing poorly.
In a consulting capacity, Talk Think Do were brought in to improve the solution architecture. We also helped Avios better understand the legacy system landscape and figure out how to work more productively within the IAG Group governance framework.
The end result was that we designed and built a serverless mobile backend, using AWS Lambda and a 4-tier mobile architecture. This provided the necessary isolation and resilience from backend system issues.
We also worked with iOS and Android developers to provide technical guidance and architectural support.
Loyalty is an important currency in modern business, where customers experience has become a critical differentiator.
Talk Think Do played a crucial role in helping Avios design and build the British Airways Executive Club rewards app.
We also helped Avios overcome the initial challenges of working with legacy systems and governance frameworks. This drastically improved Avios’ ability to work productively with the IAG Group.
More Success Stories
Explore Learning: Enhancing Student Experiences with Custom Video and Screen Sharing Technology Explore Learning is a UK-based private tutoring company providing Maths and English tuition to 4-16-year-old students. They use a combination of advanced assessment tools and expert tutoring to help children achieve 19 months of progress per year, driving better learning outcomes for students…
Explore Learning: Facilitating Digital Transformation with an Assessment Authoring Platform Explore Learning is a private tutoring provider, delivering online and in-person lessons for 4-14 year olds.¹ They help students flourish through accessible education and support, and taught over 43,000 students in 2022 alone. The Beginning Explore Learning approached Talk Think Do in 2019 with the…
Explore Learning: Developing a Custom Assessment Engine and Platform for Optimised Learning Outcomes
Explore Learning: Developing a Custom Assessment Engine and Platform for Optimised Learning Outcomes Explore Learning is a private tutoring provider that supports students aged 4-16 from around the UK. Originally a fully in-person business, they now offer a mix of both in-person and online learning. Suggested reading: Learn more about how Talk Think Do enabled…