How To Engage With Us – The Initial Conversation

two-professionals-speaking-in-a-meeting-room-1 (1)

All our engagements start with a conversation. We like to meet face to face so, where the situation allows, we usually like to travel to meet you.

When people approach us, they usually have a specific project they want to discuss. However, undertaking a custom software project is usually a significant decision and the initial conversation is our opportunity to learn who you are, how you operate, the context behind the project and your long-term vision. Together we can then agree an approach that works within your context.

Common reasons people engage with us

We work with organisations of all sizes and level of technical capability who approach us for several reasons.

We find large organisations are often dissatisfied with the delivery capability, speed and cost of larger system integrators and consultancies and are looking for a more effective software partner.

Smaller companies often have an ambitious technology project and don’t have the internal capability or appropriate partners to deliver it.

We see a lot of demand for the replacement of Software as a Service (SaaS) systems, either as companies outgrow their capabilities or due to dissatisfaction with the supplier and the inability to tailor the solution.


Projects are usually strategic or tactical. Some organisations see software as a cost, some as an investment. There is often an urgency to initial projects, but it helps to see whether the organisation’s relationship with custom software may develop into a strategic direction. It is also really interesting to get see how the project is positioned within the wider organisational priorities and to understand the approach to innovation and appetite for risk.

Intellectual Property

Some just want a working solution; others see the value and control that can be gained by owning the source code. We can talk through the various software licensing options and considerations for how your aims can best be accommodated.


What internal IT capabilities do you have? Our clients range from companies with no internal IT resource whatsoever to those with very large teams with formal governance such as architecture review boards. Understanding this early helps us understand how to engage and structure any technical conversations. We are also used to working with existing suppliers and it is very useful to understand key relationships we may need to form.


We see that it helps to align the structure and phasing of a project to your funding process. We usually look to start small and align to any internal stage gates that exist. We are used to adapting to a wide range of approaches from entrepreneurial to more formal processes and frameworks, such as Crown Commercial’s Digital Outcomes and Specialists.

If the project is truly innovative there may be an opportunity for Research and Development tax relief. This is an area we have experience in and we can explain how this works and the constraints around the types of research and development that qualify.

Common questions

The most obvious and common questions you may have usually come down to two things – budget and timescales. We are happy to give guidance, even at this initial stage, and can also advise on how you can approach the project in a way that reduces your risk and gives a number of choices.

There are often questions around the in-house team needed to support the project and we can take some time to understand your current team and recommend a structure that supports the project effectively with the minimum of impact.

Next steps

If we believe we are a good fit for your project there are two possible routes. In some cases, we will be able to produce a proposal for a discovery phase from the initial meeting. For most projects there may be some further understanding and input needed for us to be able to recommend a suitable discovery. In this case we will arrange a follow up meeting which can range from a few hours to a full day. We can then deliver a tailored proposal for a discovery phase which will include a budgetary range estimate for the whole project.

Want to talk?

We don’t charge for an initial conversation. We usually find a one hour conversation is a great starting point.

Table of Contents

    Get access to our monthly
    roundup of news and insights

    You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

    See our Latest Insights

    Why AI Doesn’t Mean the End of Human-Led Thinking and Delivery

    “There will come a point where no job is needed… AI will be able to do everything.”  This statement by Elon Musk reflects a lot of the general attitude towards AI in 2024. Despite the benefits AI poses towards businesses, there’s still a level of scepticism, worry, and even fear.  Are these feelings justified? In…

    Learn More

    Generative AI: Transforming Software & Product Delivery Across Businesses

    Code documentation, generation, and refactoring tasks can all be completed faster with generative AI (GenAI). I’m already seeing the significant shift in how software developers and product delivery managers are working — which is definitely promising. However, research and experience both tell us that AI tools still struggle to deliver when it comes to more…

    Learn More

    AI Integration Challenges: Common Risks and How to Navigate Them

    I’ve noticed two different kinds of businesses running in the AI race today. One sort are those that are far ahead of the competition, with AI fully integrated into their day-to-day operations and ways of working. And the second are still stuck at the starting line. If you’re in the latter camp, you’re not alone:…

    Learn More

    Legacy systems are costing your business growth.

    Get your free guide to adopting cloud software to drive business growth.